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If yous're serious most edifice a career on social media, you demand to have an awesome influencer media kit to share with the brands and businesses yous want to work with!

Why? Because information technology'due south the best manner to show off how serious you are about your piece of work, your time to come partnerships, and what you can offer brands online.

In this blog post, you'll acquire how to create your ain influencer media kit, what you should include, and to make it like shooting fish in a barrel you can download our complimentary influencer media kit template to get started with!

What is an Influencer Media Kit & Why Do You Need I?

Think of your influencer media kit as your business menu, CV, and portfolio of piece of work all in 1 certificate.

Whether you're a blogger, vlogger, lensman, or videographer, yous want to accept a document that represents all the work y'all've washed, your achievements, and where you'd like to grow in your influencer career.

That'south why it'southward and then important that your influencer media kit represents y'all and your brand.

Whether a brand approaches you lot about a special projection they'd like to collaborate on, or yous're pitching to businesses y'all would like to work with, having an influencer media kit will brand y'all stand out in the world of influencer marketing.

Information technology'southward common for brands to request a media kit from an influencer they want to work with, so not having one can actually atomic number 82 to you missing out on partnerships and revenue.

In 2020, yous don't need hundreds of thousands of followers to get an influencer, as collaborations with micro-or nano-influencers are becoming more than popular with brands.

And so fifty-fifty if yous have a minor, but niche, engaged audience, you'll still benefit from having a media kit!

And, influencer marketing isn't going anywhere. We teamed up with the experts at influencer marketing platform Fohr to deep dive into influencers' behaviors and Instagram posts, and place the global marketing trends that will shape Instagram in 2020, and across.

Sign up now to download the complete Land of Instagram Influencer Marketing report and nosotros'll ship it straight your inbox!

How to Create an Influencer Media Kit

When it comes to creating your influencer media kit, you need to think about both the information y'all share and the blueprint aesthetic.

Your media kit should reflect not only your social growth and condition but also your personal make and style.

Nosotros're going to walk you through each section of what your influencer media kit should include in this blog postal service, using examples from real media kits and the media kit template we've created.

To assist yous create a gorgeous influencer media kit, yous can download our gratuitous influencer media kit template for Adobe Photoshop beneath.

Only fill out the form below to download the template:

You lot'll find that everything in the template is completely customizable — so y'all can include your ain images, your fonts, and even a branded color palette. With some quick blueprint changes, you can make the template fully represent y'all and your make!

Permit's accept a closer expect at what you lot should include in your influencer media kit.

Influencer Media Kit Content #i: Your Bio

Just similar your Instagram bio, your influencer media kit bio is extremely important!

It's the commencement affair a make or business is going to read when they open your media kit, then you want to make sure that information technology fully represents yous and your brand.

You desire to convey your personal tone and style in your bio re-create, and show off your personality, interests, and passion projects.

It's a fine balance betwixt a positive introduction and a business pitch, then information technology's worth spending the time and effort to typhoon and edit your bio until you're 100% happy with it!

Take a await at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her make, and business goals in a couple of sentences!

@christinagalbato

Don't forget to include a headshot or a photo of yous then whoever is reading your influencer media kit can put a face to your proper noun!

We've too included a dedicated space for your contact details in our influencer media kit template — you'd be surprised how many people forget to include their email and social handles on their media kit!

Influencer Media Kit Content #ii: Your Social Stats

While the value of an influencer partnership isn't based on just stats, it is important that you honestly share your electric current social media followers and figures.

Brands and businesses are much more likely to appreciate an honest portrayal of your social stats. Plus, with tools like Fohr Card and SocialBlade, it takes a brand simply seconds to detect out if yous're fudging your stats.

And it's not all near having a huge follower count either — if a make is super-niche, they may exist looking for influencers that reflect their brand mission or match their central business locations. Don't be afraid to bear witness off your audience that you've worked and then difficult to gain and build an honest relationship with.

While there's no hard and fast rule on what stats to include in your influencer media kit, information technology'southward a good idea to include your followers and date charge per unit on Instagram, and for any of your other social platforms similar Pinterest, Twitter, Facebook, and YouTube, you lot can include your followers, group members, or subscribers.

@abeautifulmess

Y'all'll also desire to highlight the analytics for your best performing social platform, such as Instagram, Youtube, or both!

While follower count is important, brands are more interested in your Instagram date charge per unit.

Why? Because when a make invests in influencer marketing, they want to make sure that your audience is active, engaged, and likely to respond positively with what you'll be posting about on their behalf.

So if you haven't already, work out your average post date charge per unit and share information technology in your influencer media template.

Appointment rate is the percentage of followers or viewers that engage with your posts. By and large, if you desire to calculate your average engagement rate for Instagram, you would separate the number of likes and comments by your follower count, which will give you lot a per centum.

If you're on a paid plan with Later, you tin can cut out a lot of your adding time! Your Instagram engagement rate is automatically calculated for you! No math needed, and you can easily encounter which of your posts are performing the best in your feed and what kind of content resonates with your audience the best

Influencer Media Kit Content #iii: Your Demographics

It'southward super important to include information about your audience demographic; this is how brands will determine if your followers are the type of customers they desire to be reaching.

When a make is looking to partner with an influencer, they will desire to understand as much as they can about your niche or target audience. They'll look at things like geographic distribution (where your followers are located), age breakdown (how old they are), gender, language, guess income, and more than.

Keep in mind that the goal isn't to match a make'south target audience 100% — only rather to find that intersection where your 2 audiences overlap.

Encounter how lifestyle bloggers A Beautiful Mess prove off their website readership and demographics in their media kit:

@abeautifulmess

Don't forget to include your demographics both for your blog and your Instagram profile as they may be slightly unlike, or your Instagram following might exist more niche than your blog readers!

Travel bloggers, Charlie and Lauren at Wanderers and Warriors have decided to dedicate separate infinite for their web log readership and their Instagram follower segment:

We've separated the two in the Later on media kit template to brand it easier for brands to appreciate your different audiences.

Influencer Media Kit Content #4: Your Blog or Website

Equally blog posts tend to have a longer lifespan than an Instagram post (thank you to being searchable on Google with good SEO!) a brand might want to create content or collaborate on a projection that is showcased on your website as well.

For that reason, we've defended two pages in the Afterward influencer media kit template to your website and to your atomic number 82 social profile!

Don't worry if you lot don't have a weblog, you can delete this page from your template. Simply if y'all practise, information technology's time to take a look at your stats and record them in your media kit.

Starting with your readership, yous can discover your page views and unique visitor numbers from your Google Analytics, or you can use a handy WordPress plugin like JetPack to record your visitors each twenty-four hours.

You lot tin can employ this WordPress guide to Google Analytics if you'd like to learn more than about tracking your stats for your weblog!

Also, retrieve about including your best performing weblog posts or content that really resonated well with your audience. This will assist brands hands understand what you lot and your readership is interested in, and where your skills and creativity lies.

Influencer Media Kit Content #5: Previous Partnerships and Testimonials

If you're a long established influencer, it probably isn't your first time collaborating with brands on social media or for special projects.

So if you have previous partnership experience brand sure to share it in your influencer media kit!

Sharing past collaborations gives your prospective sponsors a sense of what's of import to y'all, your fashion of collaboration, and of course, your professionalism.

If you tin can, include the results of your entrada, such as engagement rate, link clicks, or even items sold.

What ameliorate way to show off your strengthens than to share a testimonial from someone who has worked with y'all — it's a real insight into your piece of work ethic and how seriously yous take your influencer career.

Don't have any testimonials on hand? Why not email a few brands you've partnered with in the past and ask if they would be willing to give a reference and exist cited in your media kit?

You tin also include testimonials from your followers, just like personal stylist and style influencer Lauren Messiah does!

@laurenmessiah

You don't need tons of testimonials to make an impact. In fact, in our Subsequently influencer media kit template, nosotros've positioned just one stand up out testimonial alongside your previous brand partnerships. It'southward a clear, simple, and effective mode to evidence who you've worked with and how you've worked with them.

Looking to acquire more almost what brands look for in an influencer when they consider a partnership? Have a await at our free Influencer Marketing Guide to discover out what brands and businesses volition exist on the lookout for in their next collaboration project.

How to Pattern an Influencer Media Kit: Step-past-Step Guide

Now that we've covered what data you should include in your influencer media kit, it's time to talk about designing your media kit!

When it comes to design, it'southward important that your influencer media kit looks and feels similar an extension of your blog or Instagram aesthetic.

Recollect virtually maintaining the same style, tone, fonts, colour palette and brand sure yous just share the very best photography and imagery.

Yous take a lot of information to share, so try to brand your media kit equally clean and easy to read as possible — fifty-fifty if that ways adding another folio to your design!

Ultimately, it's easier to digest 4-5 well laid-out pages, than 1 super-cramped page that'due south overloaded with information!

To assist you lot get started with designing your first influencer media kit, here are some suggestions on how to do it:

#ane. Create an Influencer Media Kit in Canva

Nosotros're big fans of Canva here at Later! From graphics, weblog post images, Instagram Stories, and much more, Canva is a actually intuitive tool for graphic design newbies.

When it comes to creating a media kit, you tin can start a new project from scratch with Canva and apply their various tools and features like images, shapes, graphic elements, fonts, and color palettes to blueprint pages that stand for y'all and your make.

Or yous can choose from some of the many media kit templates that Canva's designers take created to help get you started.

The simply downside to making a media kit from scratch, or fifty-fifty playing effectually and testing out some of the templates in Canva, is that it can be time-consuming! It can be all as well easy to spend hours fine-tuning your design when you could be pitching to prospective brands!

If you're looking for a simple and super-quick template to go your media kit created in record fourth dimension, attempt out our gratuitous template!

#two. Utilize Later's Free Influencer Media Kit Template

Created by our lovely in-firm designer Chin Tan, we kept our influencer media kit design uncomplicated, modern, and super-easy to customize!

All you need to do is download the files (you can use the sign-upwards box below!) and have Adobe Photoshop installed on your desktop. Don't worry if you don't have a Photoshop subscription, you can get a 7-twenty-four hour period free trial here.

When yous receive your template files in your inbox, you'll also have step-by-step instructions on how to update and customize your template to lucifer your aesthetic and style.

Here are some things to go along in listen while customizing your template:

Branded Fonts

If you apply specific fonts for your social media or your blog, and they're installed on your laptop, you can use them in the Photoshop template. Looking for some font inspo? Check out the free to use Google Fonts!

To install the template font to your desktop, simply open up the font provided and click "Install Font."

Photography & Images

Your images brand a really big bear upon, and so it's important to simply use your best photography for your media kit — no pixelated mobile shots here, please! Check out how well fashion influencer and stylist Asiyami Gold uses her photography to bear witness off her own personal brand and way!

@asiyami _ gold

We've provided paradigm boxes to adapt mural, portrait, and even square photos, so you have every opportunity to show off your best shots!

To change the images in your template, simply drag and drop one of your own image files from your desktop to replace it.

Content

Keep content short, sweet and to the betoken. Call back your media kit will tell a story about you and your brand, and so there'south no demand to write a novel! Let your images, stats, and nearly succinct paragraphs do the talking for you.

Color Palette

Don't forget you can change up the colors in the template to match your own make style.

Just double-click the layer to change the color. Note: The colour is ready at xx% opacity.

Once you're happy with your updated design, all you take to do is export it as a PDF so it's easy to share via e-mail, or yous tin can embed information technology into your website!

To save your template equally a PDF, you lot need to export information technology to your desktop. Click Export > Artboard to PDF.

#3. Create an Influencer Media Kit with Adobe Photoshop or Illustrator

If you know your way effectually Photoshop with your optics closed or take graphic pattern experience, so Adobe's blueprint tools are e'er a great option.

Of class, creating a new design in Adobe Photoshop or Illustrator does require a high level of knowledge to navigate and pull off, but if you feel confident, the results are very professional person and you lot take free rein on how you'd like your media kit to look.

How to Approach Brands with Your Influencer Media Kit

Congratulations! You've created your influencer media kit and now it's time to outset reaching out to prospective brands and businesses you'd like to partner with.

If you've e'er sat downwards at your computer to write a pitch email, yous can empathize how daunting and tough it is to get started.

Even though a pitch should only be 2-three paragraphs in length, there are a few important fundamental elements you shouldn't miss!

Here are a few things to keep in mind when pitching to brands:

#ane. Be professional

Regardless of what your tone of voice is on your blog, you're working on a business project together. So while you don't have to be formal, you lot practice have to be professional.

#two. Enquiry your brands

Spend some time reviewing what kind of content they produce online, their social media platforms, and is it something that you tin can replicate, or bring a new skill set to the team.

Perhaps y'all can offer video content if you lot see they don't post video that frequently, or maybe you've got amazing production flat lays!

Also, think most their previous brand partnerships — who have they collaborated with in the by, and was information technology a successful campaign? Knowing as much nigh the brand and their arroyo to collaboration projects as possible will aid you come up with some artistic ideas.

Take a expect at how Daniel Wellington has a dedicated page to influencers who want to work with their brand. If a brand outlines requirements or information to submit as part of their partnership opportunities, make sure you provide that information, also as your media kit in your intro e-mail!

#3. Content ideas

At present that yous've done your research, you should accept plenty of ideas on how you can creatively collaborate. Recollect about ways that serve both your audiences and business goals.

Your artistic ideas should serve a purpose, and the more than clearly defined, and artistic your pitches, the more than likely a brand will bound at the take a chance to work with yous!

#4. Know your worth

Finally, it's important to know what your feeds are for collaboration projects. While y'all don't take to mention this in your opening pitch email, having a clear understanding of what your billing construction and projection fees are will assist you not only pitch the right-sized project merely as well get off-white pay for the work you will be providing.

To help y'all successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram , to share her tips to help y'all land your dream collaboration! Cheque out her top tips in this blog post.

Don't forget that some brands may approach you and inquire to run across your media kit, then always aim to have an up to date file gear up to share.

And that's it! Y'all at present have everything you lot need to create a killer Instagram influencer media kit and start approaching brands and businesses for partnerships.

Influencer marketing shows no sign of slowing down, so now that you're armed with your media kit, yous'll soon be working on opportunities and collaboration projects for the brands that you dearest.

Don't forget! Our Subsequently media kit template is completely free and can be sent to your inbox in minutes!